The interviewees are the collaborators behind three essential elements of the AC brand – Frederick Bouchardy, the brainchild of New York City-based fragrance studio and design collective, Joya; Alberto Gonzalez, from European culinary equipment manufacturer Berkel; and renowned architect David Helpern.
Berkel provides the iconic prosciutto slicer that is the centerpiece of every hotel’s AC Kitchen and used to carve thin slices of cured meats for the morning breakfast service, while David Helpern is the architect behind design-driven AC Hotels’ first New York City property, AC New York Times Square, which is slated to open in 2018. Bouchardy’s bespoke fragrance atelier recently curated an exclusive new scent identity for all of AC’s 100+ hotels worldwide, which will be available for guests and locals to purchase in the form of candles at each hotel’s AC Store.
“Knowing that humans remember what they smell two times longer and more vividly than what they see or hear, we created an original AC Hotels scent composition that hugs all the pulse points of the brand’s global travelers to ensure a memorable stay,” said Bouchardy. “Through the new ‘Unpacked’ series viewers can gain access to the intricate process of how we created this elegant fragrance.”
Future extensions of the Unpacked campaign will include podcasts, unique digital experiences and in-market activations, and will feature other brand collaborators.
“Travelers who stay at AC Hotels are busy, entrepreneurial spirits, and getting into their hotel room is often the only moment they have a chance to sit back and have a moment of reflection,” said Benoit Racle, Senior Global Brand Director, AC Hotels. “The ‘Unpacked’ campaign was created to provide inspiration and offer authentic, engaging content for AC Hotels’ guests to pause and appreciate the present moment.”
To watch the film that marks the debut of the “Unpacked” campaign, and learn more about AC Hotels, please visit ac-hotels.com.