Borderfree (NASDAQ: BRDR) and Points International (NASDAQ:PCOM) are both small-cap e-commerce & auction services companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, analyst recommendations, dividends, institutional ownership, valuation, earnings and profitability.
Profitability
This table compares Borderfree and Points International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Borderfree | -18.56% | -16.07% | -12.01% |
| Points International | -0.43% | 8.28% | 3.47% |
Insider and Institutional Ownership
37.4% of Points International shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Analyst Ratings
This is a summary of current ratings and price targets for Borderfree and Points International, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Borderfree | 0 | 0 | 0 | 0 | N/A |
| Points International | 0 | 0 | 2 | 0 | 3.00 |
Points International has a consensus target price of $13.50, suggesting a potential upside of 27.48%. Given Points International’s higher probable upside, analysts plainly believe Points International is more favorable than Borderfree.
Earnings & Valuation
This table compares Borderfree and Points International’s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Borderfree | N/A | N/A | N/A | ($0.18) | -77.78 |
| Points International | $321.82 million | 0.48 | -$1.51 million | ($0.10) | -105.90 |
Borderfree has higher earnings, but lower revenue than Points International. Points International is trading at a lower price-to-earnings ratio than Borderfree, indicating that it is currently the more affordable of the two stocks.
Summary
Points International beats Borderfree on 8 of the 9 factors compared between the two stocks.
About Borderfree
Borderfree, Inc. (Borderfree) is engaged in the e-commerce, operating a technology and services platform to enable the United States retailers to transact with international shoppers. The retailers and brands, which the Company refers to as their customers, that integrate the Company’s solution use the Borderfree platform to develop an e-commerce business across Web, mobile and in-store channels. Borderfree manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage, and global logistics services. The Borderfree platform consists of technology, data, know-how and services that span: consumer experience localization; payments, compliance and risk management; global transportation and logistics; post-delivery customer care, and global consumer insights and marketing.
About Points International
Points International Ltd. (Points) provides a range of e-commerce and technology services to loyalty program operators using a common infrastructure. These services include a range of white label or private branded e-commerce services (Loyalty Currency Services) that enable the sale of loyalty currencies (such as frequent flyer miles, hotel points and credit card points), both retail and wholesale, and support the loyalty program consumer offerings and their back end operations. The Company offers the consumer-focused Points Loyalty Wallet that allows users to track, manage and access multiple loyalty rewards programs through the Points.com Website. It also offers Points Travel, which is private label travel e-commerce platform designed specifically for the loyalty industry. The Company operates the PointsHound.com Website, a hotel booking engine and loyalty currency aggregator built specifically for frequent travelers.
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