unites local residents and businesses joining forces to fulfill the vision of a cleaner, healthier lagoon
BREVARD COUNTY, FLORIDA – The path to a healthier lagoon is getting clearer with the new “Lagoon Loyal” website.
The LagoonLoyal.com website and platform unites local residents and businesses who are joining forces to fulfill the vision of a cleaner, healthier lagoon.
Lagoon Loyal is a Brevard County community outreach and incentive program that encourages residents to commit to activities that benefit the health of the Indian River Lagoon.
The program is part of Brevard County’s Save Our Indian River Lagoon Project Plan funded by the ½ cent sales tax referendum passed in 2016.
There are over 400 active Lagoon Loyal participants engaging in pollution reduction actions and being rewarded with discounts from over 75 participating local businesses.
How it works:
■ Brevard County residents create their free LagoonLoyal.com account
■ They complete lagoon-friendly actions to earn points
■ Then they swap points for local business discounts
■ The Lagoon Loyal process is cyclical in nature and benefits everyone involved. Residents complete simple lagoon-friendly tasks and earn discounts; businesses get more foot traffic with Lagoon Loyal marketing; and the entire county enjoys progress towards a healthier lagoon.
“It’s a win–win–win for everyone involved,” said Jamie Guth, strategic manager of the Lagoon Loyal program.
“For example, a resident can upload a photo of their grass clippings blown back into their lawn after mowing, and earn 10 Lagoon Loyal points.”
“That simple action not only prevents excess nutrient pollution from entering the lagoon through storm drains, but the points can be instantly converted to a wide range of discounts at businesses throughout the county — including restaurants, retail, wellness facilities, recreation, and other everyday services. Each business creates their own discount and can change it at any time.”
There are currently 20 simple activities residents can complete again and again to earn points, ranging from choosing the right fertilizer, buying native plants, or attending a lagoon-centric event listed on the website such as oyster bagging or shoreline clean-ups.
LagoonLoyal.com/actions lists the complete range of activities.
“There are hundreds of projects currently underway to save our lagoon, including wastewater treatment upgrades, septic upgrades, storm water treatment, muck dredging, and oyster restoration to name a few,” said Virginia Barker, Director of Brevard County Natural Resources.
“LagoonLoyal.com empowers residents to get involved to restore the lagoon sooner. Imagine the positive impact 250,000 households could have on the health of the lagoon this year by adopting a few basic actions and habits.”
The LagoonLoyal.com rewards program welcomes all Brevard County residents and businesses to participate.
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