ROCKVILLE, Md. – Choice Hotels International, Inc. (NYSE: CHH) is making life a little more rewarding on the road next year for members of its award-winning loyalty program, Choice Privileges. Building upon valued program features, elite status qualifications are being reduced so guests can get the most value out of their travel in 2021. These new changes allow guests to receive benefits faster, reflecting the company’s ongoing commitment to its loyalty members amid the COVID-19 pandemic.
Following program updates from earlier this year, Choice is continuing to help loyalty members earn rewards faster through:
2021 Elite Status Requirements: Reducing the number of nights members are required to stay in 2021 to qualify for elite status in 2022. They can now achieve:
- Gold status after staying seven nights, as opposed to 10 nights.
- Platinum status after staying 15 nights, as opposed to 20 nights.
- Diamond status after staying 25 nights, as opposed to 40 nights.
Extensions for Gold, and Platinum and Diamond Members: As previously announced, all Elite Choice Privileges members will maintain their current Elite status through December 31, 2021, regardless of travel activity in 2020.
- Members who have stayed at least five nights between June 1 and Dec. 31, 2020, will maintain their upgraded Elite status through Dec. 31, 2021.
Choice continues to offer its Status Match program, which allows its loyalty members to match their elite status from another major hotel rewards program to the Choice Privileges program. With nearly 100% of Choice’s domestic hotels continuing to operate, Status Match provides travelers with an added opportunity to make their most of their stay. Choice Privileges members can redeem their points in various ways, including for gift cards on everyday essentials like groceries, as well as donating points toward charitable causes and organizations.
Named a top hotel loyalty program by both USA Today’s 10 Best Readers’ Choice Awards and U.S. News & World Report, Choice Privileges membership is free, offering fast rewards, including bonus points, airline miles, or credits for premium coffee and shared rides through the exclusive, one-of-a kind, Your Extras program. For more information or to enroll in Choice Privileges, visit www.choicehotels.com/choice-privileges.
Choice Hotels’ Commitment to Clean initiative and flexible cancellation policies are designed to help give guests added peace of mind when booking a Choice-branded hotel. All Choice-branded hotels are participating in Commitment to Clean, an initiative that builds upon the strong foundation of franchisees’ long-standing dedication to cleanliness with enhanced training and best practices for deep cleaning, disinfecting and social distancing.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of September 30, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
This communication includes “forward-looking statements” about future events, including anticipated hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other “Risk Factors” described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, [email protected].
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