RoomIt by CWT, the hotel distribution division of Carlson Wagonlit Travel – a leading global travel management company, has recently announced the RoomIt Loyalty Booster Program that rewards travellers with additional points and miles, while also increasing hotel attachment rates and compliance with their company’s travel policy.
“Instead of penalising travellers for being non-compliant, we are taking a different approach that is more proactive and much more powerful,” said David Falter, President, RoomIt by CWT. “Business travellers want to feel empowered when they are booking their travel. We are giving the ability to feel like they are getting something out of the experience other than just having to travel for work. They now see an opportunity where they can get to their next vacation by accumulating points much faster than before,” added Falter.
The program allows travel managers to partner with CWT to run promotional campaigns where travellers are incentivised with either points or miles for booking within their corporate travel program.
