Etihad Guest, the award-winning loyalty programme of Etihad Airways, and Points, the global leader in powering loyalty commerce, today expanded their partnership to include Etihad Guest Travel Rewards based on the industry leading Points Travel service for access to hundreds of thousands of hotels and cars at the click of a button.
Etihad Guest Travel Rewards will allow members to spend and book their miles on over 300,000 competitively-priced hotels and 500,000 rental cars across the globe. Through a single integration with the Canadian-based Points Travel service, Etihad Guest’s five million members will have the ability to fully redeem with miles, or a combination of miles and cash, any hotel booking or car rental, a brand new reward that significantly enhances the value of the Etihad Guest loyalty currency.
Yasser Al Yousef, Etihad Guest Managing Director, said: “At Etihad Guest, we constantly strive to innovate and are proud to grow our partnership with industry leaders like Points to enhance our Guest Miles redemption proposition by focusing on delivering additional value to our members.”
“This partnership expands the benefits offered to our members ensuring they have more products to choose from across the hotel industry and car rental sector worldwide at the click of a button for a seamless booking service. Guests are increasingly looking for more choice, more flexibility and more options and we are delighted to boost our portfolio that will complement the already strong travel products redeemable through our association with sister operation Etihad Holidays, the tour operating arm of Etihad Airways.”
Etihad Airways first partnered with Points in 2014 and expanded the relationship earlier in 2017 to include a number of Points’ Loyalty Currency Retailing services that enable members to get more out of their participation by easily purchasing new or reinstating expired miles.
“We’re excited to expand our partnership with the Etihad Guest programme,” said Rob MacLean, CEO of Points. “Through Points’ suite of loyalty commerce services, we can help Etihad Airways better engage with their loyalty members by providing opportunities for them to earn and then use their reward miles with more flexibility. Ultimately, we’re confident that this will continue to drive increasing value for all stakeholders.”
For more information, visit the Etihad Guest implementation of the Points Travel platform at travelrewards.etihadguest.com