Now Grand Reserve Mastercard owners can get an even better perk for having the card: coveted wines.
Vertical Finance recently announced an exclusive partnership between its Grand Reserve Rewards program and ProofLoyalty, a marketplace boasting a premier collection of fine wines and experiences. The partnership will allow Grand Reserve card holders to exchange their card points for highly-curated wines from some of the world’s finest producers.
“ProofLoyalty is the ideal partner to help Grand Reserve extend its unique set of benefits for wine lovers,” Vertical Finance Founder and CEO Matthew Goldman said in a prepared statement. “Since launching, cardmembers have been earning and redeeming points at a rate that exceeded our expectations. Our partnership with ProofLoyalty provides our cardmembers access to a truly special collection of wines that we are very excited about”
ProofLoyalty works to get access to highly-allocated offerings from wineries, including verticals and library wines. While the exclusive stuff is obviously the most noteworthy, it also have everyday wines as well as new discoveries from Napa, Sonoma, and other West Coast and international wine regions.
Some of the current offerings include exclusive tastings with Newton Vineyard and The Debate Wine as well as some highly-coveted 99pt wines: Cardinale 2016 Napa Valley Cabernet and Hundred Acre Vineyard 2012 Kayli Morgan Cabernet Sauvignon.
“Grand Reserve’s program offers oenophiles a unique way to get more for every dollar they spend pursuing their passion,” said Chris Barnes, Founder and CEO of ProofLoyalty, “Through this unique partnership together we can provide Grand Reserve cardmembers access to our finest, highly curated collection of wines in which to delight.”
If you’re not a card member you can still shop at ProofLoyalty; however, Grand Reserve cardmembers may receive special cardmember-only offerings and early-access allotments to special events or collection items.
If you are a Grand Reserve member then you can also earn a significant bump in points from shopping on the site. Grand Reserve members score 5x points per dollar on purchases made within its network of over 400 wineries and merchants, including ProofLoyalty. That means you can earn more points to redeem for wine while you’re also buying wine.
Earlier in December Grand Reserve announced that cardmembers will now earn 3x bonus points on purchases from any restaurant or bar, including take-out and delivery, when using their credit card, with the idea that the points might encourage users to support local restaurants which have been struggling due to the pandemic.
Cardmembers will also now earn an additional 2 bonus points per dollar spent at their top wine merchant each month, based on purchase volume. If the top wine merchant is a Grand Reserve Partner cardmembers earn 5x points per dollar, plus 2 additional points for a total of 7x. If the top wine merchant is outside the Grand Reserve Partner network, cardmembers will earn 3x points per dollar, plus 2 additional points for a total of 5x.
The Grand Reserve World Mastercard is issued by Celtic Bank, a Utah-Chartered Industrial Bank, Member FDIC. Consumers can apply for a Grand Reserve World Mastercard at grandreservecard.com. New cardmembers are eligible to earn 50,000 bonus points when they spend $3,000 or more within 90 days of being approved and pay no annual fee in the first year ($149 each year after).
Cardmembers can redeem points for hundreds of sommelier-curated items such as glasses, decanters, chillers, books, and exclusive experiences at partners wineries. Example rewards include vineyard tours, winemaker dinners, and overnight stays. Redemptions start as low as 750 points, and points earned are available for redemption as soon as transactions post.