Hyatt is hoping to woo back customers from Airbnb and online home exchange services by opening its loyalty program to home-sharing—a timely move in light of Airbnb’s effort to add more high-end properties to its portfolio.
The first major hotel group to explore the sharing economy, the company today announced that the World of Hyatt loyalty program will now extend to booking accommodations in private homes via a partnership with Oasis, a global home rental accommodation business.
Effective immediately, Hyatt loyalty rewards members can earn and redeem points “at hand-picked homes from Uruguay to Italy” that are part of the Oasis network that can now be booked (or redeemed for World of Hyatt points) through the Hyatt Unbound Collection of luxury properties. More details from the press release below.
Hyatt Hotels Corporation today announced an industry-leading extension of the World of Hyatt loyalty program to the home sharing space. Effective today, members can now earn and redeem World of Hyatt points with Oasis, a global leader in serviced home rental accommodations that offers more than 2,000 personally vetted homes across more than 20 destinations worldwide.
Oasis combines the comfort and authenticity of a home with hotel-like amenities, including in-person check-in, fresh linens, luxury toiletries, Wi-Fi internet and on-demand concierge services. Additionally, Oasis’ global operations expands Hyatt’s footprint in many markets where Hyatt is currently underrepresented or not yet represented, including Barcelona, Ibiza, Punta del Este (Uruguay), Rome and Trancoso (Brazil).
“Sometimes our members’ travel needs go beyond a hotel, whether it’s because they’re traveling with a larger group, have a longer stay in mind, need more space or want to stay in a local neighborhood. But we understand that they also want the peace of mind, personalized service, and loyalty benefits they expect from experiences backed by Hyatt,” said Amy Weinberg, senior vice president, World of Hyatt. “As we continue focusing on super-serving our guests across more dimensions of their lives, this Oasis collaboration is an important step in understanding how we can serve our members in new ways and in new places.”
Oasis home rentals are part of The Unbound Collection by Hyatt brand, which was designed to be a collection of unique experiences worth sharing, not just hotels. Offering upper-upscale and luxury properties that have distinctive characteristics, rich history, exclusive locations, famous architecture, design and more, The Unbound Collection by Hyatt brand now includes hand-picked, quality home rentals with the reassurance that comes from Hyatt.
“Oasis was built on the idea of bringing high-quality standards, design and service to the world of home rentals, so it’s a natural progression to offer World of Hyatt members a new way to travel, without sacrificing the high standards to which they are accustomed,” said Parker Stanberry, founder of Oasis. “Hyatt is the industry leader when it comes to offering genuine and trusted travel experiences, so we’re thrilled to participate in the World of Hyatt program.”
— Hyatt Tweets (@HyattTweets) March 1, 2018
Effective March 1, 2018, members who stay at an Oasis home rental can receive the following World of Hyatt benefits, which are consistent with Hyatt hotel locations worldwide:
• Earn 5 Base Points per eligible dollar spent on qualifying Oasis nights
• Earn tier-qualifying nights for qualifying Oasis nights
• Earn Bonus Points on eligible Oasis spend for elite members (10% for Discoverist, 20% for Explorist and 30% for Globalist)
• Request late check-out for elite members (2 p.m. for Discoverist and Explorist; 4 p.m. for Globalist)
• Given the differentiated style of offering that Oasis provides, the following are Oasis-specific World of Hyatt benefits:
• Redeem 15,000 points for a $200 credit toward an Oasis stay (and additional increments of 15,000 points for additional $200 credits)
• Enjoy a welcome amenity at check-in for elite members • Earn More Bonus Points Right Away: For stays with a checkout date between March 1, 2018 and June 30, 2018, World of Hyatt members also have the ability to earn 1,000 Bonus Points per qualifying night on top of Base Points earned for stays at Oasis.
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 14 premier brands. As of December 31, 2017, the Company’s portfolio included more than 700 properties in more than 50 countries across six continents.
The Unbound Collection by Hyatt brand is a portfolio of new and existing upper-upscale and luxury hotel properties, ranging from historic urban gems to contemporary trend-setters, boutique properties to resorts, and private home accommodations. Whether it is a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience, the properties in the collection provide guests with “social currency” and allow them the freedom to be unique.
Founded in 2009, Oasis pioneered the “Home Meets Hotel” concept, combining the quality and service of a hotel with the authenticity and comfort of a private home rental. Guests can book handpicked homes with a range of hotel-like amenities, including in person check-in, fresh linens and toiletries, and on-demand concierge services.
Beyond the home, Oasis helps guests get the most of out of their stay, with insider tips and can’t-miss spots in their city guides, as well as exclusive perks that include access to local gyms, private members clubs and more. Oasis offers over 2,000 homes in over 20 destinations globally.