IBC Hospitality Technologies Adds ‘Cash-Back Rewards’ to its IVH Travel InnCentives Loyalty Program

Phoenix — IBC Hospitality Technologies is adding more benefits to its InnCentives Loyalty Club. Effective immediately, members can receive “cash back” each time they make a reservation on IVHTravel (www.ivhtravel.com). When an InnCentives member completes a stay, 5% of the total reservation value is placed into their digital wallet. Cash can accrue and be put towards future reservations, or it can be used to purchase gift cards from hundreds of participating restaurants, retailers and service providers globally.

“The InnCentives loyalty program just got better for hotels and their guests,” said Pamela Barnhill, IBC CEO. “IVHTravel is the hotelier friendly online booking channel providing full guest information back to owners and operators. In addition, the cash back functionality is now available on the IBC booking engine. That means that hotels wanting to provide immediate cash-back rewards on their direct bookings, now can with IBC’s booking engine. It is a win-win for everyone as the rewards drive direct bookings which drives down customer acquisition costs and bring the hotelier closer to their guests. The program is customizable for hoteliers but typically travelers booking on a hotel’s website using an IBC booking engine solution receive 5% of room revenue to lower future reservation cost or use towards global e-gift card purchases.

“While cash-back programs aren’t new, this one stands alone because it costs IVHTravel hoteliers nothing to participate,” Barnhill said. “OTA’S are highly competitive, but our cash-back program is yet another way that IBC continues to drive more value to its members.”

IVHTravel, powered by IBC, was designed by hoteliers to provide full guest information back to hotels to drive down customer acquisition costs and improve the guest experience. IVHTravel.com is specifically for travelers wanting a variety of global rewards when booking accommodations worldwide. InnCentives is a travel loyalty accumulation platform that enables members to earn cash back, global e-gift cards and free nights worldwide at millions of lodging choices at lower rates when logged in by email or social media.

“When members book at IVHTravel.com and are logged into their InnCentives account, they will see special private rates not available to the public,” Barnhill said. “They can also publish reviews, track requests and activities, create and manage wish lists, share pictures with friends, receive special offers, and enjoy no blackout dates.”

For more information on, visit www.ibchospitality.com. For media inquiries, please contact Barb Worcester for IBC at barbw@prproconsulting.com.

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About IBC (InnDependent Boutique Collection)

IBC Hospitality Technologies is a leading provider of hospitality technologies for independent hotels. Our portfolio of products and services includes the proprietary IBC hotel management platform which makes available its managed distribution, advanced CRS, and soft brand benefits to independent hotels, villas, and B&B”s. More than half the world”s hotel properties are independently-owned. Online search has placed all new pressures on the small business owners who run these properties. With IBC, hotels can reclaim their revenue and guest data from the OTAs while maintaining their independence from soft brands and chains. Finally, independent hotels can take back their bookings. Learn how at www.ibchospitality.com.

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