Ikea Assembles a New Rewards Credit Card

Ikea and Comenity Capital Bank have put together a new no-annual-fee credit card designed to reward loyal customers. The Ikea Visa Credit Card, which launched May 15, offers rewards on purchases at the Swedish behemoth as well as on everyday shopping.

Cardholders will earn:

  • 5% back in rewards per dollar spent on all Ikea purchases, as well as Traemand kitchen installation and TaskRabbit At-Home Assembly services (which Ikea bought in September 2017)
  • 3% back in rewards per dollar spent on dining, grocery and utility purchases
  • 1% back in rewards per dollar spent on all other purchases made with the card

The card also comes with a welcome offer and a minimum spending bonus, both intended to encourage spending outside of the self-assembly superstore: Get $25 off your first purchase when you open the account and use the card, and get a $25 Ikea Reward Certificate when you make $500 in qualifying purchases outside of Ikea, Traemand and TaskRabbit within the first 90 days of account opening.

One more add-on: Until August 31, 2018, cardholders will receive free standard shipping and delivery on purchases made in stores in the U.S. when using the card.

Redeeming rewards is automatic, if complicated. For every 15 Reward Dollars you earn, a $15 Ikea Reward Certificate will be mailed to the address on your billing statement, or will be made available electronically if you’ve opted for paperless billing. These certificates can be used only at U.S. Ikea stores or the U.S. version of the company website.

The Nerds tend to favor credit cards that offer more flexible rewards. If you’re tempted by 3% back on dining, grocery and utility spending, you might find that a card like the Blue Cash Everyday® Card from American Express could be a better fit. It earns 3% cash back at U.S. supermarkets on up to $6,000 in annual spending (then 1%); an unlimited 2% back at U.S. gas stations and select U.S. department stores; and 1% back on all other spending. Rewards with the Blue Cash Everyday® Card from American Express come as statement credits to use any way you’d like, and the card’s annual fee is $0.

The Ikea Visa Credit Card’s rewards program carries other potential drawbacks. For example, say you decide to purchase a VIMLE 6 seat sectional couch, which Ikea lists on its website at $1,899 before tax. If you pay for it with the Ikea Visa Credit Card, you’d earn $94.95 back in rewards — but since you can only get rewards in increments of $15, you’d receive reward certificates worth $90.

Also note that you’ll be on the clock when it comes to redemptions: Reward certificates expire 45 days from the date they are issued, and the reward dollars you accumulate to earn those certificates expire 36 months after the date that they are posted to your balance.

Plus, the Ikea Visa Credit Card comes with a stiff annual percentage rate for purchases of 21.99%, and there’s no introductory 0% interest period — so it’s not ideal for financing a large purchase.

Unless you plan to furnish your house entirely in Ikea furniture over a long time period, you may be better off with a card that pays simple cash-back rewards and doesn’t require complicated instructions for redemptions.

Information related to the Ikea Visa Credit Card has been collected by NerdWallet and has not been reviewed or provided by the issuer of this card.

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