On August 21, 2018, J.B. Hunt announced the release of their large-scale rewards program for drivers, 360 Perks. Compatible with J.B. Hunt’s preexisting app, Carrier 360, the new incentive gives users access to various benefits from companies like SiriusXM, Pilot Flying J, and Goodyear Tire and Rubber products.
John Roberts, president and CEO at J.B. Hunt stated: “This program focuses on providing carriers and their drivers with great opportunities to succeed. J.B. Hunt 360 Perks brings together J.B. Hunt, a leader in the transportation industry, and three of the biggest names in their respective trades to create what we believe is the best and most comprehensive rewards program available. This program includes discounts on brands and services carriers use every day,” Roberts concluded.
As FreightWaves reported in July, J.B. Hunt 360 is the largest digital broker in the market, bigger than Convoy, Uber, Transfix, and all the others. In the second quarter, J.B. Hunt reported that 360 is on an annual run-rate of $520M in revenue. This could represent as much as 50% of the entire digital brokerage market.”