NEW YORK–(BUSINESS WIRE)–Today, Macy’s (NYSE:M) announced that the retailer’s Star Rewards
program is getting bigger and better, and will now be open to all
customers, regardless of how they pay for their purchases. Additionally,
all Star Rewards members will enjoy new benefits, including Star Money
Days, Perks & Offers, and a Birthday Surprise.
“Macy’s is thrilled to be launching our next phase of Star Rewards,
which allows all customers to participate in our loyalty program,” said
Rich Lennox, Macy’s chief marketing officer. “Since the relaunch of Star
Rewards last fall, our customers have responded with tremendous
enthusiasm for enhanced benefits and rewards they received as part of
the program. With the addition of the Bronze level, we’ve made earning
rewards simple for everyone, no matter how you pay.”
Meet Macy’s Star Rewards:
-
Bronze (New!) – All customers are now eligible for Star Money Days,
Perks & Offers and Birthday Surprises, no matter how they pay
In addition to Bronze benefits, Macy’s cardholders will receive:
-
Silver – Customers who spend up to $499 annually at Macy’s with their
Macy’s credit card will receive 25 percent off any day they choose
with Star Pass coupons -
Gold – With $500 to $1,199 annual spend at Macy’s on a Macy’s credit
card, customers will receive 25 percent off any day they choose with
Star Pass coupons and free shipping on all Macy’s purchases when they
use a Macy’s credit card -
Platinum – With $1,200 or more annual spend at Macy’s on a Macy’s
credit card, customers will receive 25 percent off any day they choose
with Star Pass coupons, free shipping on all Macy’s purchases, and
five percent back in rewards on every Macy’s merchandise purchase
in-store and online with no merchandise exclusions when they use a
Macy’s credit card
Macy’s Star Rewards makes it simple for customers to earn rewards,
whether with a Macy’s credit card or another form of payment. Based on
annual spend with a Macy’s credit card at Macy’s, Macy’s cardholders are
automatically enrolled in Star Rewards at one of three levels: Silver,
Gold or Platinum. Rewards are tiered by level, with top tier Platinum
members receiving free every day shipping and rewards on every
merchandise purchase when they use their Macy’s credit card online or
in-store. Macy’s cardholders will be automatically upgraded when their
annual spend at Macy’s reaches the next level. Customers without a
Macy’s card can enroll in the new Bronze level – in-store, online or
through the Macy’s app – and enjoy benefits including Star Money Days,
where customers can earn bonus points toward Star Money that can be used
with no merchandise exclusions, Perks & Offers for extra savings offers
at checkout and a birthday surprise.
For more information on Macy’s Star Rewards program, including details
and restrictions, visit macys.com/StarRewards.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and
affordable luxury to customers at approximately 650 locations in 44
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social platforms, Macy’s offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy’s flagship stores
— including Herald Square in New York City, Union Square in San
Francisco, State Street in Chicago, Dadeland in Miami and South Coast
Plaza in southern California — are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy’s helps strengthen communities by supporting local and
national charities giving more than $52 million each year, plus 153,000
hours of volunteer service, to help make a difference in the lives of
our customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.
