Marriott International and Uber have teamed up with a new partnership that launches today. Members of the Marriott Bonvoy loyalty program can now earn hotel points on select Uber Eats orders and on Uber rides. What’s more, Marriott Bonvoy members get 2,000 points simply for linking their hotel loyalty account to their Uber account in the app and making at least one qualifying transaction by May 31, 2021. Here’s how it will work.
Marriott Bonvoy members can earn six points per dollar spent on Uber Eats orders with a minimum $25 basket delivered to Marriott properties in the United States. Marriott comprises 30 brands these days, including Ritz-Carlton and St. Regis as well as Renaissance, Westin, Sheraton, Element, and Aloft among many others. Worldwide, there are over 7,600 hotels that participate in Marriott Bonvoy, around 5,500 of which are in the U.S.
Additionally, Bonvoy members can earn two points per dollar on all other Uber Eats orders in the U.S. with a minimum $25 basket, and three points per dollar spent on Uber XL, Uber Comfort, and Uber Black rides across the United States after linking their accounts.
Explaining the new affiliation, Marriott International’s senior vice president of global loyalty, David Flueck, said, “We are continuing to see our members return to travel and are excited to give them more opportunities to earn points toward free nights through Uber ride and Uber Eats. This tremendous relationship with Uber reflects our goal to engage members and enable them to earn and redeem points whether traveling or through everyday activities at home.”
This is only the most recent match between a rideshare service and a travel loyalty program. In the past, Air Canada Aeroplan members could earn miles on Uber Eats orders made through the airline’s online store.
Delta Air Lines and Lyft linked up in 2017 to allow the airline’s SkyMiles members to earn miles on their rides. Lyft also courted Hilton Honors loyalists when it teamed up with that program to let members earn points with the hotel chain on rides, too. Even better, customers can earn both Delta miles and Hilton points on the same rides, double dipping on travel rewards, in effect.
Folks with certain Chase cards can even triple dip with Lyft, in effect, thanks to the issuer’s relatively new partnership with the rideshare company. Those with the Chase Sapphire Reserve card can earn 10 Chase Ultimate Rewards points – which can be redeemed for travel through Chase as well as transferred to over a dozen airline and hotel partners in addition to other options – on Lyft rides. They can also register for at least one year of Lyft Pink membership, which includes 15% off rides in the U.S. among other benefits.
Cardholders with the Chase Sapphire Preferred, Chase Sapphire, Ink Business Preferred, and Ink Plus cards can earn five points per dollar on Lyft rides, while those with a variety of other cards including the Ink Cash, Chase Freedom Unlimited, and Chase Freedom Student, can earn five percent cash back on Lyft transactions.
Aside from rideshare reciprocity, certain airlines and hotel groups have forged ties to extend elite perks and rewards earning opportunities to their loyalty members. Hyatt and American Airlines have one such relationship, while Marriott and United have another.
Two things are going on here. First, airlines and hotels are trying to find new ways to keep customers interested and engaged with their loyalty programs until people are able and willing to hit the road again. On the other hand, as airline and hotel loyalty programs become more complicated and evolve past the pandemic, travelers will have to diversify the way they earn points and miles in order to rack up the necessary numbers for trips they plan on taking in the future. Hopefully, consumers will see even more partnerships like this come down the runway, with even more lucrative ways to accumulate rewards for post-Covid trips.