Marriott has announced major changes to its loyalty program, Marriott Rewards, that will merge the program with its Ritz-Carlton and Starwood subsidiaries and set unified benefit levels.
Under the new program, members will have the option to earn and redeem points at more than 6,500 hotels in 127 countries and territories, among 29 Marriott brands. Marriott, the world’s largest hotel brand after its acquisition of Starwood, claims reward levels will increase by about 20% for every dollar spent.
Accounts for the existing programs — Marriott Rewards, Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) — will continue to exist until a new program name is introduced in 2019. But starting in August, members will be able to merge points and book across the entire slate of properties at Marriott.com. Marriott will also post a redemption chart at that time that it says will eliminate blackout dates for loyalty rewards.
Elite status will also be standardized, with members reaching Silver after ten nights, Gold after 25 nights, Platinum at 50 and Platinum Premier at 75. Guests who stay 100 nights and spend $20,000 will reach the ambassador program. Lifetime status members will retain those perks.
Response to the announced changes has generally focused on Starwood members, who had been fearful the new program would be less generous. Business Insider says Starwood loyalists are “sure to be relieved” while the The New York Times says changes are “not as bad as Starwood fans feared.”
Read more about the program changes at members.marriott.com/.
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