MetroWest Chamber Business Referral Group announce meeting
The MetroWest Chamber of Commerce Business Referral Group is a member-driven non-exclusive business referral network and there are up to three seats available per profession. The next meeting will take place from 7 to 8:30 a.m. June 11 at Stevens Hall at St. Mark’s Episcopal Church, 27 Main St., Southborough. This group is an accelerated environment where business referrals are at the center and one-on-one networking is structured into the meeting. This group is for MetroWest Chamber Members-only, however, guests can participate in the group free of charge up to twice to visualize the benefits of joining the group.
SmileDirectClub announces Natick opening
SmileDirectClub has announced the opening of its Natick brick-and-mortar SmileShop location, located at 1400 Worcester St., on June 13. The SmileDirectClub service digitally connects customers who are looking for a straighter smile with an affiliated licensed dentist or orthodontist in their area. The customer has the option to begin their smile journey at a local SmileShop for a digital 3D scan, or can use a convenient at-home impression kit which is sent right to their door. SmileDirectClub allows consumers to achieve a straighter smile without the hassle of a monthly in-person visit, and instead connects them with their assigned doctor remotely. The service averages 60 percent less than the price of similar treatment options, and the typical treatment plan takes six months.
Milford Regional receives award
Milford Regional Medical Center has received the American Heart Association/American Stroke Association’s Get With The Guidelines Stroke Gold Plus Quality Achievement Award. The award recognizes the hospital’s commitment to ensuring stroke patients receive the most appropriate treatment according to nationally recognized, research-based guidelines based on the latest scientific evidence. Milford Regional earned the award by meeting specific quality achievement measures for the diagnosis and treatment of stroke patients at a set level for a designated period. These measures include evaluation of the proper use of medications and other stroke treatments aligned with the most up-to-date, evidence-based guidelines with the goal of speeding recovery and reducing death and disability for stroke patients. Before discharge, patients should also receive education on managing their health, get a follow-up visit scheduled as well as other care transition interventions.
Paytronix Systems announces award winner
The Newton-based Paytronix Systems, guest experience software for restaurant marketers, announced that Peet’s Coffee has won the 2018 Paytronix Loyaltee Award for Best Loyalty Restaurant Launch. The Peetnik rewards program grew 350 percent in just six months after the Emeryville, California-based company relaunched on the Paytronix platform across Peet’s 240-plus coffeebar locations. Peet’s Coffee needed to overhaul its Peetnik Rewards program, which was constrained in many ways. The underlying platform was unreliable and frequently crashed, causing a loss of trust among both customers and store teams. Management was hesitant to roll it out full fleet for fear that it would create a negative customer experience. After an exhaustive search, Peet’s selected Paytronix for its stability, guest-cashier-marketer-friendly feature set, and expertise in loyalty programs for other fast casual restaurants. Six months after the Paytronix integration, Peet’s saw a 350 percent increase in Peetnik Rewards membership; loyalty check penetration increased by 47 percent; a top performing offer drive +1.5 percent in retail comp sales; a sustained positive relationship between loyalty penetration and traffic trends at the regional and district level; and Peetnik Rewards digital gift cards drove 47 percent of the total gift card business growth in 2017.