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The launch of Najm One becomes one of the UAE’s first frequency-of-use based credit card rewards programme that supports the UAE’s Vision 2021 to move the country towards a cashless society. By rewarding for frequent usage, Najm One encourages consumers to use electronic payments instead of cash, and simplifies traditional category-spend based programmes that force them to hold multiple cards for different categories in an effort to maximise their reward benefits.
Chief Executive Officer of Majid Al Futtaim Finance, Rasool Hujair, commented on the strategy behind the new offering, “Our goal with Najm One is to provide a solution for consumers that reduce the burden of them having to juggle between multiple cards to see real benefits. Instead, offer one card that combines the cash back earning power, convenience, discounts and perks they are looking for and rewards them based on how frequently they use this one card, not on the amount or categories of spend.”
Najm One cardholders start earning cash back from their very first transaction, and with no category restrictions, they continue earning cash back rewards on everything, everywhere. All transactions of as little as AED 50 qualify and with each additional five transactions the percentage increases until the cardholder reaches ten per cent cash back. Cash back earned is then automatically credited into their account each month further optimising the overall customer experience.
“Visa is delighted to work alongside Najm to accelerate the UAE’s drive towards becoming a cashless society. The Najm One Visa card not only rewards customers for every qualifying transaction they make, but it also features our ‘Quick Read’ design, which groups account information, expiration date and security code together for a quicker online checkout, making online shopping an even easier and more convenient experience. And by activating our online authentication service, Verified by Visa, cardholders can also have the peace of mind of additional security while shopping online,” said Ihab Ayoub, Visa General Manager – Middle East and North Africa.
Najm One’s additional benefits include: exclusive savings across Majid Al Futtaim destinations; over 450 discounted merchant offers; flexible payment plans and the best VOX Cinemas buy one get onefree movie and popcorn offer available in the market.
