BOSTON–(BUSINESS WIRE)–Today, Plymouth Rock Assurance Corporation, a leading auto insurer in
the northeast, announced the launch of its safe driving rewards program,
named Road RewardsSM. The Road Rewards concept is simple:
safe drivers earn rewards.
Using the Road Rewards app, powered by Cambridge Mobile Telematics
(CMT), Plymouth Rock auto insurance customers can earn points for their
safe driving. Points can then be redeemed for rewards, including coffee
gift cards, savings on fuel and free movie tickets. There is no
additional charge to participate in the program for Plymouth Rock
customers, and driving data won’t be used for pricing, underwriting or
cancelling policies. Plymouth Rock believes that Road Rewards is the
first insurance app to deliver rewards to users simply for driving
safely, while having no impact on a customer’s premium.
“As an insurance company, safe driving is very important to us,” said
Chris Olie, President of Plymouth Rock Assurance. “We’re committed to
providing our customers with the tools to drive safely. We believe Road
Rewards will have a real impact on driving behavior and people can earn
some great rewards in the process. It’s just another way Plymouth Rock
gives our customers ‘more than just insurance.’”
“The Road Rewards program represents the kind of smart, innovative
thinking we need to make our roads safer,” said Hari Balakrishnan,
Founder and Chief Technology Officer at Cambridge Mobile Telematics. “We
fully expect this program to have a measurable impact on driving
performance. In fact, we recently surveyed more than 700 drivers and
found that nearly 60 percent said rewards would motivate them to be a
safer driver. Plymouth Rock deserves a lot of accolades for thinking
outside of the box to make a difference.”
The Road Rewards app, available today for iOS and Android, observes
driving activities in order to provide a score for each trip. The app
displays an average driving score based on how safely you have driven
over the previous two weeks. The safer you drive over the two-week
period, the higher your score and the more points you earn. Points can
then be redeemed for rewards. Plymouth Rock’s inaugural rewards partners
are Shell and the Fuel Rewards® program, Showcase Cinemas and
Starbucks. Customers in the Road Rewards program can redeem points via
their smartphones for savings on fuel at participating Shell gas
stations, free movie tickets from Showcase Cinemas and Starbucks Cards.
Road Rewards is initially available to Plymouth Rock personal auto
insurance customers in Massachusetts. The company plans to announce
availability in other states later this year.
For more information about Road Rewards, visit
About Plymouth Rock
The Plymouth Rock Group of Companies was
established to offer its customers a higher level of service and care
than they had ever experienced from an insurance company. Plymouth
Rock’s innovative approach to insurance, including unique features like Crashbusters®
mobile claims vans, Door
to Door Valet Claim Service® and Get
Home Safe® taxi/rideshare benefit put customers’
convenience and satisfaction first.
The Plymouth Rock Group provides personal and commercial auto insurance
and home insurance through several separate underwriting companies. Each
company is financially responsible only for its own insurance products
and actual coverage is subject to the language of the policies as issued
by each separate company.
The Plymouth Rock Group of Companies was founded in 1982 and together
write and manage more than $1.2 billion in auto and home insurance
premium across Connecticut, Massachusetts, New Hampshire, New Jersey and
Plymouth Rock gives its customers the choice to do business the way they
want – online at plymouthrock.com,
using a mobile device, by phone or with one of Plymouth Rock’s agents.
About Cambridge Mobile Telematics
Telematics (CMT) makes roads and drivers safer around the world. Founded
in 2010 by two MIT professors and experienced entrepreneurs, CMT
pioneered telematics for behavior-based insurance (BBI) and deployed the
first solution to provide both traditional vehicle-centric UBI and BBI.
With over 30 customers in 16 countries, CMT has a proven record of
changing driver behavior: an average reduction of 35 percent in phone
distraction, 20 percent in hard braking, and 20 percent in at-risk
speeding all within less than 30 days of using the program. For more
information, please visit cmtelematics.com
and follow on Twitter @cmtelematics.