RADISSON HOTEL GROUP is aligning its Radisson Rewards program with Hainan Airlines’ loyalty program. The move positions Radisson franchisees in the U.S. to capitalize on the wanderlust of the modern Chinese traveler.
Hainan Airlines and Radisson Hotel Group are both owned by China-based HNA Group. The new partnership is the latest phase in Radisson’s evolution since HNA Group acquired it in 2016.
Radisson Rewards members will be able to redeem points for flights with Hainan Airlines’ Fortune Wing Club points.
More important for Radisson franchisees, Fortune Wing Club members staying at Radisson hotels can redeem points for free room nights, gift cards and other benefits.
The U.S. Travel Association estimates 3 million Chinese visit the U.S. each year, spending an average $7,000 each. By 2020, China will become the second largest inbound travel market in the U.S., said USTA. The U.K. is in first place.
Under the mutual arrangement, 10 Radisson Rewards will equal one Fortune Wings point, and members must redeem at least 2,000 Radisson Rewards in a transaction, the equivalent of 200 Fortune Wings points. Also, from July 2 to 31, Radisson Rewards members will receive double points when they convert points to Fortune Wings points.
The Fortune Wings points are good on partner airlines as well, including Grand China Air, Tianjin Airlines, Hong Kong Airlines, Lucky Air, Capital Airlines, Fuzhou Airlines, Suparna Airlines, GX Airlines and Urumqi Air.
Radisson and Hainan also will coordinate their marketing and social media campaigns promoting their partnership. That includes Chinese sites like WeChat and Weibo.
At the Radisson brand conference in April in Orlando, Florida, Ken Greene, president of the Americas, outlined the company’s progress since it changed its name from Carlson Rezidor Hotel Group earlier in the year.
“Over the next five years, we will focus exponentially on increasing rooms and driving revenue to our properties,” Greene said.
Since its acquisition by HNA, the company restructured its leadership and divisions, hiring people with new ideas on how to revitalize its brands. That included bringing in Federico González Tejera at the beginning of last year to replace David Berg as CEO. Later that year, Tejera moved to CEO of the Rezidor Hotel Group in Europe and Jon Kidd became CEO of Radisson Hotel Group in the Americas.