Radisson Hotel Group announces a new strategic partnership with Hainan Airlines, China’s leading five-star carrier. The two companies share many synergies, and are part of the same “family of brands”: Hainan Airlines is owned by HNA Group, a China-based Fortune Global 500 company which is also a majority owner of Radisson Hotel Group.
These two global companies will now deepen their relationship even further with an extensive strategic cooperation that covers several areas, including a loyalty program partnership; coordinated marketing and social media campaigns.
To kick off this partnership, members of Radisson Rewards(TM), the global rewards program from Radisson Hotel Group, will be able to redeem their points for flights with Hainan Airlines and nine other leading carriers under the Fortune Wings Club frequent flyer program.
Radisson Rewards members will now be able to exchange Radisson Rewards points for Fortune Wings (FW) points. Fortune Wing Club members who are guests at Radisson Hotel Group’s global collection of 1,100+ properties can redeem their earned Radisson Rewards points for free flights on Hainan partner airlines, free room nights, gift cards and more.
This partnership will be promoted via both companies’ marketing and social media channels, including WeChat and Weibo.
“As a member of HNA’s family of brands, Radisson Hotel Group joins an extensive global network of like-minded companies, and brings its products and services to key feeder markets like China. We are delighted to offer our loyal guests the chance to experience the five-star service of Hainan Airlines and its sister carriers through this rewarding new partnership. We also look forward to opening our global hotel network to Fortune Wings Club members,” said Eric De Neef, Executive Vice President and Global Chief Commercial Officer, Radisson Hotel Group.
“We are happy to deepen our relationship with Radisson Hotel Group through this new global partnership,” commented Wang Zhen, Chief Executive Officer, HiApp, HNA Aviation & Tourism Group. “Our two companies share many common values, including our commitment to providing world-class service. We look forward to sharing the benefits of our expanded global network with all of our esteemed customers, wherever in the world they travel.”
The partnership will see 10 Radisson Rewards points equivalent to one Fortune Wings point, with the minimum redemption being 2,000 Radisson Rewards points, which converts to 200 Fortune Wings points.
For more information about the benefits of the joint rewards program between Radisson Rewards(TM) and the Fortune Wing Club, please watch the video here.
Radisson Hotel Group operates and develops more than 1,400 properties worldwide under eight leading brands. Many of these hotels and resorts are located in destinations served by Hainan Airlines and its partners, such as London, Paris, New York, Singapore, Hong Kong and Beijing. China’s largest independent air carrier, Hainan Airlines holds a prestigious five-star rating from SKYTRAX.
HNA’s family of brands expects to announce more strategic partnerships in future, as it continues to create innovative alliances for the benefit of its customers.
Director Corporate Communications, PR & Reputation Management
ABOUT RADISSON REWARDS
Radisson Rewards(TM), formerly Club Carlson, is the Radisson Hotel Group’s global rewards program that offers exceptional benefits to guests at any of our more than 1,400 hotels worldwide. Members enjoy Member Only Rates, have access to exclusive benefits, and earn towards free nights across Radisson Hotel Group portfolio of hotels including: Radisson Collection(TM), Radisson Blu®, Radisson®, Radisson RED®, Park Plaza®, Park Inn® by Radisson and Country Inn & Suites® by Radisson. prizeotel will be joining the program soon. As part of the Radisson Rewards(TM) for Business, our professional partners; including meeting and event planners, travel agents or executive assistants can earn valuable points toward rewards for bookings at all Radisson Hotel Group brands. www.radissonhotels.com/rewards
ABOUT HAINAN AIRLINES
Founded in January 1993, Hainan Airlines Holding Co., Ltd, has been rated a SKYTRAX five-star airline for seven consecutive years since 2011 and was listed among the Top 10 SKYTRAX carriers. We are devoted to providing passengers with comprehensive flight services. Hainan Airlines operates nearly 1,800 routes to more than 220 cities with a fleet of more than 400 aircrafts. Please log on official website (www.hainanairlines.com) for more information.
ABOUT RADISSON HOTEL GROUP
Radisson Hotel Group(TM) (formerly Carlson Rezidor Hotel Group) is one of the world’s largest hotel groups with eight distinctive hotel brands, more than 1,400 hotels in operation and under development around the world. The Radisson Hotel Group portfolio includes Radisson Collection(TM), Radisson Blu®, Radisson®, Radisson RED®, Park Plaza®, Park Inn® by Radisson, Country Inn & Suites® by Radisson and prizeotel. Guests can benefit from the newly rebranded Radisson Rewards(TM) (formerly Club Carlson SM), a global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners. Radisson Meetings(TM) offers a variety of fully-equipped spaces featuring fast free Wi-Fi, A/V technology and on-site contacts designed to make every event unique. More than 95,000 global team members work for the Radisson Hotel Group and at the hotels licensed to operate in its systems.
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