Skip to content

Rewards Program

Reward Programs for Credit Cards, Travel, Hotels and More

Menu
  • Reward Programs
  • Credit Card Rewards
  • Travel Rewards
  • Hotel Rewards
  • Other Rewards
Menu

Spark Foundry wins Marriott global media account

Posted on March 6, 2018 by Rewards


Publicis Media agency Spark Foundry and Publicis Sapient have won the global media account of hotels and resorts group Marriott following a competitive pitch.

The account moves from Wavemaker to a bespoke Publicis Groupe team, Marriott One Media, which will work with Marriott’s internal media teams globally.

“The global win of Marriott demonstrates the power of collaboration and scale of our global Publicis network and brands.  All media will be handled by Spark Foundry and we will work closely with Publicis Sapient in our newly-created ‘Marriott One Media’ group,” Spark Foundry Australia chief executive Sue Squillace tells AdNews.

“This innovative structure will provide Marriott with the best talent, tools and personalised marketing insights to take the hotel group to the cutting edge of guest engagement.”

Marriott kicked off the review last year in an effort to rethink the scale and scope of its global paid media needs after the hotel giant acquired Starwood Hotels and Resorts.

The group has 30 brands with 6,500 hotels in 127 countries, and more than 110 million members in its loyalty programs Marriott Rewards and Starwood Preferred Guest.

That scale, the company says, led the company to create a “Global Marketing Optimisation” team to make its marketing and media efforts more effective.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.





Source link

Ask Jeeves
Ask Jeeves

Rewards Programs

  • Allied Esports launches rewards program at HyperX Arena involving NFT prizes
  • The features I would add to each loyalty program’s website
  • What Are The 8 Best Banks in California?
  • Best Credit Cards for Everyday Use in May 2022
  • Recognizing ATD Chapter Excellence | ATD
  • I have 1.5 million credit card points. At this point, should I cash them out?
  • Groucho Marx impersonator keeps the comedian’s legacy going
  • A Fintech Company Offering Savings Pods With 4% Interest Rate
  • Free Energy Program: Who qualifies for these energy rewards?
  • Chappaqua’s Points Mom offers insight on credit card reward programs
  • How to Maximize Costco Gas Rewards
  • Airline Ticket Prices Are Outpacing Inflation. Here’s How You Can Save
© 2022 Rewards Program | Powered by Superbs Personal Blog theme