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Taco Bell is celebrating the first year of its loyalty program with an upgrade and a new contest.
Starting Thursday through Aug. 18, Taco Bell Rewards members can enter for a chance to win free crunchy tacos for a year when they make an in-restaurant purchase and scan the barcode on their receipt in the Taco Bell app.
After scanning the barcode, members receive an entry code via email that they can use to enter the sweepstakes. Customers can enter once per day and 100 members will each win a prize worth $547.50.
Previously, Taco Bell’s program only offered customers the ability to earn points toward rewards for free food with online orders. But the chain says the new upgrade makes the program “more rewarding” and can also be used in restaurants, at the drive-thru and on digital kiosks.
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With the program, earn 10 points for every qualifying $1 spent and earn a new reward with every 250 points.
“If there’s one thing the Rewards program taught us in the first year, it’s how eager our fans are for even more digitally enabled and personalized ways to gain access to the brand,” Taco Bell Chief Digital Innovation Officer Zipporah Allen said in a statement. “We’re excited to create a better experience for our team members and fans in the coming years – Rewards will be a big piece of that.”
According to the sweepstakes’ fine print at TacoBellRewardsSweeps.com, the prize of free tacos will be awarded as 365 days of single-use free taco offers within the app with a new free taco appearing daily. There’s a limit of one free taco redemption per day but Thanksgiving and Christmas are excluded.
There’s also a way to enter the contest without making a purchase but stamps are required.
To get a free entry, handwrite your name, email tied to your Taco Bell Rewards account, address (no P.O. Box), city, state, zip code, phone number and date of birth on a 3-inch by 5-inch card and mail it to: Taco Bell Rewards Free Tacos for a Year Sweepstakes, PO Box 251328, West Bloomfield, MI 48325. Entries need to be postmarked by Aug. 19 and received by Aug. 25.
Taco Bell has a freebie for joining the program. For a limited time, new members get a free order of Nacho Fries for signing up on the app or TacoBell.com/rewards.
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